One of the most important things you can do before putting your house on the market is to make sure that it is immaculately clean - deep down Spring clean. Think white-glove level cleaning, and you want it to more than look clean:; you want it to smell clean.
Don’t ignore the importance of the sense of smell when showing your home. Smoke, pet odors, and strong cooking smells such as bacon, fish or garlic can each dramatically impact how potential buyers feel about your house.
If your potential buyers never form an emotional connection to your home, chances are that they will remain just that – potential buyers.
Don’t allow smoking in your house for weeks leading up to showing it, find a pet-sitter for a few days, and clean, clean, clean!
Once you’ve removed any aromas that might be off-putting and freshened the air in your home, you can actually use scent to your advantage, but you want to be careful how you go about this. You don't want to use heavy or overpowering commercial air fresheners. Not only do they tend to make people wonder what you are trying to cover up, some folks may be allergic to them. Try natural fresheners, such as fresh or dried flowers or greenery depending on the season (lavender or rosemary are good). You might also try a small basket of herbal potpourri, spices or citrus to add a light, clean fragrance.
If you are handy in the kitchen, consider doing some baking prior to showings. The scent of fresh apple pie is hard to beat when it comes to creating the atmosphere of a welcoming home!
TIP: In a pinch, a mixture of water, vanilla extract, and brown sugar in an oven on low heat can be used to create the pleasing aroma of fresh baking.
To a certain extent, buyers make purchase decisions based on their emotional response, so it’s important to make it easy for them to fall in love with your home. Pleasant smells are one more way to do so.